ROLE Industrial Design, CMF, 3D Visualization
SUMMARY We designed an all-new family of stainless steel bottles engineered for performance, everyday durability and lifestyle appeal. A double wall stainless steel core with an innovative protective shell, water stays cold and the bottle stays sleek. The Overtime Bottle family combines functionality, form and the legacy behind Gatorade's athletic heritage in product line designed to win in every setting. I drove the trend research to establish the core colors, identifying some more rooted in lifestyle and others more true to sport with an innovative full coverage TPU shell to protect the bottle from dents and dings.
One bottle, multiple ways to hydrate. We knew from the beginning we wanted to futureproof this bottle and provide the option for various caps styles. We learned in lots of insights testing that the preference of a straw or an open mouth was pretty split. The overtime bottle launched in 9 colorways with 2 cap styles and is now customizable on G.com.
