ROLE Industrial Design, 3D Visualization
SUMMARY We gave the iconic Gatorade brand sidelines equipment a refresh from the designs we initially developed in 2011. With a whole legacy behind the orange, we had a big job to complete and multiple interactions we knew we wanted to improve and celebrate. The previous sidelines coolers would get banged up during games, lids would fall off, and spigots would leak. The solution? An innovative Quick-Snap latch system - fast to pop off, refill, and get back to the game without worrying about security during transport.
Instead of printed logos and branding, we gave the Bolt an ultra durable makeover. These coolers feature in-mold logos designed to take a beating.
The redesigned rocker spigot was also a huge game changer. Gone are the days of needing both hands to fill - we created a hands-free system to use with a bottle or a cup for quick, reliable hydration.
One of the most sacred traditions to sport might just be that Gatorade dunk and guessing what color it will be at the Superbowl so we upgraded the lower handles for easier lifting (and dunking).
