ROLE Industrial Design, 3D Visualization
SUMMARY Built for rough play, we designed the first Gatorade bottle specifically for kids. Anchored in sport, this vessel packs pro-level stainless steel performance with a bold, expressive design helping young athletes stay hydrated on and off the field.
From the first sketch to final production, we made sure this bottle was created with kids (and parents) in mind through and through. Featuring a writeable ID badge on the bottom, fun bold colors, and a dent proof outer shell, the Rookie bottle reps the same brand DNA trusted by the pros.
Kids are hard on stuff, we all know that. We kept this in mind throughout the entire design process. With the Rookie Bottle, we created something truly unique, designed for longevity. We started with the legacy of Gatorade and expanded from there. The result? The first Gatorade vessel just for kids. Colors inspired by OG Gatorade flavors and materials meant to withstand many drops, a product for both the little athlete and the parent.
